Garden of Desire wanted to refresh their brand to better reflect their brand values as well as the quality of their craft and products so that they can appeal to the right target audience.
Pixel and Code designed a new logo and came up with a simple brand style guide which includes typography and colour selection. We also helped to redesign their website, as well as all other collateral, such as business cards, store signs, packaging, thank you cards, and gift cards.
We chose a clean and classic typeface to reflect the elegance of their timeless jewellery pieces.
Old (top) vs new (bottom) logo
The Emblem features a stylized Kbach Chan – an ancient Khmer decorative motif – with a precious stone set within. It represents the essence of Garden of Desire's design principles – modern yet ageless, global yet rooted in heritage – ushering in a new Cambodian contemporary.