The logo mark consists of these elements: a beaker (doubling up as the frame of a washing machine), the water and bubbles in the window of the washing machine/beaker to make it look like a chemistry experiment and also the suds from washing laundry.

Taken as a whole, it encompasses the words “Laundry” and “Lab” in one single symbol with the double meanings.

 

 

 

Two different shades of blue were chosen as the main colour of the logo mark and brand because blue is the traditional colour of the industry, and I put a modern spin to the logo by using a unique font and brighter shades of blue.