Client

The Ogee Clinic, Singapore

I did

Logo Design / Business Collateral Design / Visual Identity Design

I used

Illustrator / Photoshop

Overview

The Ogee Clinic is a newly opened medical aesthetic clinic based in Singapore. The client had consulted a Feng Shui master for his business and had several requirements for the logo: 1) I had to choose from a list of specific colours for the colour palette; 2) the wood (green / long, slender, rectangular), fire (red / triangular, pointy) and metal (metallic / round) elements need to be all present in equal strength.

My Solution

The logo can be seen as either a butterfly or a flower. Both are symbols of beauty, and the butterfly also has the added meaning of transformation.

To fulfil the Feng Shui requirements, the wood element is represented by the leaf shape, the metal element is represented by the round logo, and the fire element is represented by purple, the primary colour in the colour palette.

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