The Ogee Clinic Visual Identity

Client
The Ogee Clinic, Singapore
I did
Logo Design / Business Collateral Design / Visual Identity Design
I used
Illustrator / Photoshop
Overview

The Ogee Clinic is a newly opened medical aesthetic clinic based in Singapore. The client had several requirements for the logo – I had to include 1) specific shapes, 2) specific colours and 3) the elements of the logo have to be represented in equal strength for overall balance.

Solution

The logo can be seen as either a butterfly or a flower. Both are symbols of beauty, and the butterfly also has the added meaning of transformation. The final solution fulfilled all of the client’s requirements and was also a great symbol of his business.


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