SixClouds specialises in delivering quality educational programmes through a variety of bespoke multi-media platforms. SixClouds combines practical and fun educational content with the ease of technology enabled access to bring knowledge to the masses.
SixClouds approached me to design a logo and a simple visual identity system for them.
From my research, I found that there are a lot of logos that contain the cloud symbol. As SixClouds was targeting the Chinese market, I also looked into Chinese logos as well, and found a common feature in most of them – they included a “cute” element using either faces or animals.
I had to come up with something creative yet fun, given that they are in the business of education. I created a cute face by combining the number “6” with a cloud, with the 6 forming the top of the head to give the logo a unique hairstyle, and with the use of negative space, the shape of a cloud formed the face.